Tag: Brand Strategy
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The Scent Economy: What We’re Buying in 2026 When We Buy A Scent
The Scent Economy: What We’re Buying in 2026 When We Buy A Scent What we have witnessed in fragrance over the past few years goes beyond a normal trend cycle. The category has moved from a growth story into something more structural. Almost a rebalancing of where emotional value sits within beauty. Fragrance has emerged…
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What Beginner Perfume Brands Are Doing Wrong When Starting Their Business
What beginner perfume brands are doing wrong when starting their business Having an idea! It all starts from the idea. And ideas are born not by mimicking others or doing market research. Yes, one can conduct market research and create a sort of a Frankenstein based on trends and other success stories, but it will…