Author: Julia
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What Beginner Perfume Brands Are Doing Wrong When Starting Their Business
What beginner perfume brands are doing wrong when starting their business Having an idea! It all starts from the idea. And ideas are born not by mimicking others or doing market research. Yes, one can conduct market research and create a sort of a Frankenstein based on trends and other success stories, but it will…
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From Oud to Ice Cream: 2025 Winning Scent Profile Is Emotional Escape
Projecting 2025’s best-selling scent starts with understanding emotional volatility and the evolving consumer psyche — one that craves safety and comfort. Today, gourmand luxury niche scents are emerging at the forefront of this shift, completely transforming how we define premium fragrance. While headlines are dominated by global conflict, economic instability, and existential dread, something softer…
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What is The Future of Niche Perfumery?
Will The Bubble Break or Transform? The niche perfumery industry has experienced remarkable growth, with the global luxury perfume market valued at approximately USD 24.3 billion in 2024 and projected to reach USD 45.8 billion by 2033, growing at a compound annual growth rate (CAGR) of 7.7%. This expansion is evident at events like Esxence…
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Unfolding Clean Beauty and Experience-Led Strategies: Why Beauty Brands Should Focus on Asia
The lifestyle sector has seen massive shifts in consumer behavior recently. In particular, luxury market setbacks like the collapse of Matchesfashion have changed consumer priorities. Furthermore, global crises such as the Russia-Ukraine war have accelerated this dramatic pivot. Consequently, younger generations like Gen Z and millennials are leading the change. They now actively demand authenticity…
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When Criticising Scents
ON PERFUMERY COMMUNITY AND CRITICISM Different professions foster different attitudes and lifestyles. In the world of scent, developing a systematic standard for perfumery criticism requires deep smelling, weighing, and thinking. There’s always a good amount of pure, cute naivety in a beginner. The search for truth begins the moment you decide to run. Whether you…
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