THE FRANKLY SPEAKING

Tag: fragrance community

  • The Scent Economy: What We’re Buying in 2026 When We Buy A Scent

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    by

    Julia
    in ,

    The Scent Economy: What We’re Buying in 2026 When We Buy A Scent What we have witnessed in fragrance over the past few years goes beyond a normal trend cycle. The category has moved from a growth story into something more structural. Almost a rebalancing of where emotional value sits within beauty. Fragrance has emerged…

  • The Smell of Integrity: Lessons from the UAE and Why Character Still Wins in Business

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    by

    Julia
    in

    The Smell of Integrity: Lessons from the UAE & Why Character Still Wins in Business As a consultant who spends time digging beneath surface trends, one thing is becoming crystal clear: the niche perfumery sector isn’t just growing—it’s being redefined. The global niche fragrance market is now valued at approximately USD 9.3 billion in 2026…

  • When Criticising Scents

    When Criticising Scents

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    by

    Julia
    in

    ON PERFUMERY COMMUNITY AND CRITICISM Different professions foster different attitudes and lifestyles. In the world of scent, developing a systematic standard for perfumery criticism requires deep smelling, weighing, and thinking. There’s always a good amount of pure, cute naivety in a beginner. The search for truth begins the moment you decide to run. Whether you…