Category: Mindset
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What Beginner Perfume Brands Are Doing Wrong When Starting Their Business
What beginner perfume brands are doing wrong when starting their business Having an idea! It all starts from the idea. And ideas are born not by mimicking others or doing market research. Yes, one can conduct market research and create a sort of a Frankenstein based on trends and other success stories, but it will…
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Unfolding Clean Beauty and Experience-Led Strategies: Why Beauty Brands Should Focus on Asia
The lifestyle sector has seen massive shifts in consumer behavior recently. In particular, luxury market setbacks like the collapse of Matchesfashion have changed consumer priorities. Furthermore, global crises such as the Russia-Ukraine war have accelerated this dramatic pivot. Consequently, younger generations like Gen Z and millennials are leading the change. They now actively demand authenticity…
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