Tag: clean beauty
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The Scent Economy: What We’re Buying in 2026 When We Buy A Scent
The Scent Economy: What We’re Buying in 2026 When We Buy A Scent What we have witnessed in fragrance over the past few years goes beyond a normal trend cycle. The category has moved from a growth story into something more structural. Almost a rebalancing of where emotional value sits within beauty. Fragrance has emerged…
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Unfolding Clean Beauty and Experience-Led Strategies: Why Beauty Brands Should Focus on Asia
The lifestyle sector has seen massive shifts in consumer behavior recently. In particular, luxury market setbacks like the collapse of Matchesfashion have changed consumer priorities. Furthermore, global crises such as the Russia-Ukraine war have accelerated this dramatic pivot. Consequently, younger generations like Gen Z and millennials are leading the change. They now actively demand authenticity…