Author: Julia
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From Oud to Ice Cream: 2025 Winning Scent Profile Is Emotional Escape
From Oud to Ice Cream: 2025 Winning Scent Profile Is Emotional Escape Projecting 2025’s best-selling scent starts with understanding emotional volatility and the evolving consumer psyche — one that craves safety and comfort. While headlines are dominated by global conflict, economic instability, and existential dread, something softer is emerging in fragrance. We’re witnessing a surge…
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What is The Future of Niche Perfumery?
What Is The Future of Niche Perfumery? Will The Bubble Break or Transform? The niche perfumery industry has experienced remarkable growth, with the global luxury perfume market valued at approximately USD 24.3 billion in 2024 and projected to reach USD 45.8 billion by 2033, growing at a compound annual growth rate (CAGR) of 7.7%. This…
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Unfolding Clean Beauty and Experience-Led Strategies: Why Beauty Brands Should Focus on Asia
Unfolding Clean Beauty and Experience-Led Strategies: Why Beauty Brands Should Focus on Asia The landscape of consumer behaviour in the lifestyle sector has undergone significant shifts in recent years. Events such as the collapses of Matchesfashion and other setbacks in the luxury market, coupled with global crises like the Russian-Ukraine war, have prompted a dramatic…
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When criticising scents
ON PERFUMERY COMMUNITY AND CRITICISM Different professions foster different attitudes and lifestyles. Some professions for example require smelling, weighting and thinking. And there’s always a good amount of pure and cute naivety of a beginner. The search for truth and the moment of decision-making to take up the run. Marathon or sprint – that depending…
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