Author: Julia
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What is The Future of Niche Perfumery?
What Is The Future of Niche Perfumery? Will The Bubble Break or Transform? The niche perfumery industry has experienced remarkable growth, with the global luxury perfume market valued at approximately USD 24.3 billion in 2024 and projected to reach USD 45.8 billion by 2033, growing at a compound annual growth rate (CAGR) of 7.7%. This…
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Unfolding Clean Beauty and Experience-Led Strategies: Why Beauty Brands Should Focus on Asia
The landscape of consumer behaviour in the lifestyle sector has undergone significant shifts in recent years. Events such as the collapses of Matchesfashion and other setbacks in the luxury market, coupled with global crises like the Russian-Ukraine war, have prompted a dramatic pivot in consumer priorities. The younger generation, including Gen Z and millennials, is…
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When criticising scents
ON PERFUMERY COMMUNITY AND CRITICISM Different professions foster different attitudes and lifestyles. Some professions for example require smelling, weighting and thinking. And there’s always a good amount of pure and cute naivety of a beginner. The search for truth and the moment of decision-making to take up the run. Marathon or sprint – that depending…
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