Tag: thefranklyspeaking
-
From Oud to Ice Cream: 2025 Winning Scent Profile Is Emotional Escape
Projecting 2025’s best-selling scent starts with understanding emotional volatility and the evolving consumer psyche — one that craves safety and comfort. Today, gourmand luxury niche scents are emerging at the forefront of this shift, completely transforming how we define premium fragrance. While headlines are dominated by global conflict, economic instability, and existential dread, something softer…